GROUP

INDEPENDENT. GLOBAL. BUILT AROUND THE WORK.

A permanent senior decision core connected to specialist networks assembled around the problem, market and production need.

OPERATING MODEL

ONE STRATEGIC SPINE.
VARIABLE TEAM.

The permanent core owns problem framing, strategic continuity, creative judgment and client governance. Specialist creators, producers, technologists and partners are added only when the work requires them.

INSTITUTIONAL IMAGE POLICY

WE DO NOT SIMULATE TEAM SCALE.

Until BRABA publishes real documentary photography of its people and working environments, the Group page remains text-led. Generated imagery is reserved for world-building, editorial observation and clearly labelled conceptual work.

01 / PERMANENT CORE

WHO OWNS THE DECISION.

Mateus Alterio leads strategic creative direction, category position and creative judgment. Leila Barreto Alterio leads business partnerships, relationship development and cross-market growth support.

02 / SPECIALIST NETWORK

WHO JOINS THE WORK.

Creators, production specialists, community operators, designers, technologists and market-specific partners are assembled against the brief rather than presented as a fictional permanent headcount.

03 / GOVERNANCE

HOW THE SYSTEM STAYS COHERENT.

One senior BRABA lead owns the decision chain. The same problem definition, evidence boundary and creative system travel across markets and specialists.

04 / PHYSICAL + MARKET PRESENCE

WHERE THE CAPABILITY LIVES.

Rome is the strategic base. Milan is a market-development node. Brazil connects creator and production capability. The United States is a growth and partnership market. These are operating nodes, not claims of four offices.

PLACES

CAPABILITY, NOT FICTIONAL SCALE.

The point is access and execution, not office-count theatre.

ROME / ITALYStrategic base

Leadership, category direction, creative judgment and European coordination.

MILAN / ITALYMarket development

Commercial conversations, partnerships and proximity to culture and brand demand.

BRAZILCreator + production capability

Creator culture, production relationships and market fluency.

UNITED STATESGrowth + partnerships

Senior buyer proximity, partnership development and market expansion.