ENGAGEMENT
Did people register the work?
MEASUREMENT
HOW WE MEASURE FANDOM.
Attention is not automatically a relationship. We look for progression and state the evidence boundary.
PARTICIPATION
Did people take a meaningful role?
RETURN
Did they come back?
BELONGING
Did shared identity or recognition deepen?
ADVOCACY
Did people carry the idea forward?
CONVERSION
Did behavior move toward a business action?
BUSINESS VALUE
Did the relationship change brand or commercial value?