LIVE / FANDOM AGENCYBRING US A PROBLEM24 people.
One question.
“Qual a cor do seu estilo?”
PERSONALITIES.
COLOUR AS A POINT OF VIEW.
ABSURDA’s Calixto PowerColors eyewear became the starting point for a portrait series about colour, style and everyday life. Developed before BRABA, this project forms part of founder Mateus Alterio’s creative track record.
How could a colourful eyewear collection become a subject people could recognise in their own lives? The creative reading of the brief was to connect product expression with personal expression.
Invite 24 personalities from different creative fields and follow moments from their daily lives. The recurring question, “Qual a cor do seu estilo?” (“What colour is your style?”), gave different stories a shared editorial frame.
Short portraits linked colour with identity, taste and work. A chef’s kitchen, a designer’s practice and a musician’s world could each express the same brand premise without repeating the same script.
The archive includes Helena Rizzo as episode 18, Karin Feller as episode 15 and Pitty as episode 9. The approximately one-minute format made the question repeatable across personalities while keeping each portrait specific.
Original campaign uploads and contemporary references document the series. Pitty fan blogs also circulated campaign material in November 2011. This supports an observation of circulation within an existing fan community, not a claim that the campaign created one.
The strategic lesson we draw today: a personality can bring a lived world to a brand idea, not only visibility. A repeatable question can hold a series together while leaving room for individual expression.
Selected campaign films on BRABA LIVE’s official channel.
Credit recorded from the founder’s account. This is a pre-BRABA project, presented as founder experience, not as a commission delivered by BRABA LIVE. Production and collaborator credits are not reconstructed from incomplete records.
No verified sales uplift, reach total, audience return or brand fandom result is available. We do not claim to have invented influencer marketing. The evidence here is the creative format, its published films and documented circulation.
Campaign stills will be added when original frames can be recovered and checked. The typographic cover is an editorial treatment, not a screenshot.
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